Top 10 Luxury Bra brands

by LuxSeekerChic

Welcome to the definitive luxury bras guide from LuxSeeker.com. A beautifully crafted bra is the most intimate investment a woman makes — the first thing she puts on each morning and the foundation upon which every great outfit is built. In luxury lingerie, the bra transcends function entirely: it is a work of art, an act of self-care, and a quiet declaration of confidence.

We have chosen the world’s ten finest established luxury bra brands — each with their own extraordinary history, signature craftsmanship and devoted following among the world’s most celebrated women. From the ateliers of Bologna and Paris to the studios of London and New York, these are the houses that have redefined what a bra can be. Explore all luxury bra offers today on LuxSeeker.com.

“The bra is the most intimate garment a woman owns. In the hands of a great designer, it becomes something that changes how she moves through the world.”

No. 1

La Perla

History & Heritage

La Perla was founded in Bologna in 1954 by Ada Masotti, a master corsetière whose intimate understanding of the female form set the brand apart from its very first day. Ada named her creation after the jewel-lined boxes in which her handcrafted pieces were presented — each garment as precious as the treasure it contained. Bologna, a city renowned for its silk and textile heritage, provided the perfect foundation for a house dedicated to the highest standards of construction. Through the 1960s and 1970s La Perla expanded internationally, and by the 1980s it had become a byword for luxury lingerie the world over.

What Makes La Perla Exceptional

La Perla bras are distinguished by three signature techniques developed and perfected in-house: the plissé — tiny, impossibly precise pleats worked into the most delicate fabrics to create textural drama; the touch of Lycra woven into lace for extraordinary flexibility without sacrificing beauty; and the sculptured bra cup, engineered for wearability, support and an irreproachably elegant silhouette beneath even the most unforgiving clothing. Every piece passes through many pairs of hands in Bologna before leaving the atelier.

Marina Ontanaya for La Perla

Famous La Perla Bra Wearers

Beyoncé — wore La Perla x Jean Paul Gaultier lace in her iconic “Partition” video
Miley Cyrus — stripped to the La Perla Brigitta bra and briefs in her “Flowers” video
Jennifer Lopez — wore La Perla in her “Dinero” video
Hailey Bieber — wore La Perla’s Maison Push-Up Bra in Drake and DJ Khaled’s “Popstar” video
Kendall Jenner — former face of La Perla; wore a La Perla thong at the 2017 Met Gala
Gigi Hadid, Margot Robbie, Olivia Wilde and Kourtney Kardashian — all confirmed fans

Iconic La Perla Bra Styles

The Maison Push-Up Bra (£498) — handcrafted from Italian silk satin with signature Frastaglio embroidery. One of the most coveted luxury bras in the world, worn by Hailey Bieber.
The Vintage Plissé Balconette Bra — the brand’s plissé technique applied to stretch Leavers lace over satin; Venetian Baroque-inspired and utterly distinctive.
The Maison Triangle Bra (£440) — effortlessly minimal Italian silk, regularly worn by Kendall Jenner and Gigi Hadid.
The Brigitta Bra (£200) — the black lace set immortalised by Miley Cyrus. Elegant, perfectly fitted, endlessly desirable.
La Perla x Jean Paul Gaultier Lace Bra — the collector’s collaboration worn by Beyoncé; two of fashion’s most celebrated visions in one extraordinary garment.

Jeisa Chiminazzo for La Perla 2011, photography by Mary Rozzi

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No. 2

Agent Provocateur

History & Heritage

Agent Provocateur was born in a small shop on Broadwick Street in London’s Soho in 1994, founded by Joseph Corré — son of the great Vivienne Westwood and music icon Malcolm McLaren — and his then-wife Serena Rees. At the time, the luxury lingerie landscape in the UK was almost non-existent: Marks & Spencer or Ann Summers were the only real choices available. Agent Provocateur changed everything overnight. Their pink-and-black shopfront became a destination, their campaigns — featuring Kate Moss, Naomi Campbell and Kylie Minogue — became cultural events, and their lingerie became the new shorthand for confident, unapologetic feminine sexuality. As Creative Director Sarah Shotton later put it: “When Agent Provocateur opened in 1994 that was a big turning point for lingerie, because at the time there was nowhere like Agent Provocateur.”

What Makes Agent Provocateur Exceptional

Every Agent Provocateur bra is built on a philosophy of craftmanship-meets-provocation: the finest embroidered silks, delicate French laces and sumptuous satins are cut and assembled with extraordinary precision, always with the brand’s characteristic irreverence and playfulness at their heart. AP bras leave something to the imagination — but only just. Their signature gold AP hardware, satin bows and occasional crystal detailing have become among the most recognisable elements in luxury lingerie worldwide. Bra prices range from approximately £80 to over £400 for the most elaborate pieces.

Naomi Campbell for Agent Provocateur, photography by Ellen Von Unwerth

Famous Agent Provocateur Bra Wearers

Kate Moss — one of AP’s most iconic and celebrated campaign faces
Naomi Campbell — photographed by Ellen Von Unwerth in legendary AP campaigns
Kylie Minogue — collaborated with the brand on a campaign that caused a global sensation
Maggie Gyllenhaal — photographed by Alice Hawkins for a celebrated AP editorial
Penelope Cruz — collaborated with the brand and starred in AP campaigns
Paloma Faith — photographed for AP in characteristically bold fashion
Gwyneth Paltrow and Scarlett Johansson — both confirmed AP customers

Iconic Agent Provocateur Bra Styles

The Lorna Bra — a scallop-edged embroidered tulle underwired bra; one of AP’s most enduring bestsellers, available in signature red, black and ivory.
The Zarrinia Metallic Beaded Lace Bra — from the Soirée collection; beaded lace with underwired cups designed for occasions that demand maximum impact.
The Dioni Balconette — intricate Leavers lace with a satin bow at the low waistband and a Swarovski crystal detail.
The Rosaleen Bra — vintage-inspired with floral embroidery, lace trim and satin ribbon details; one of the brand’s most beloved romantic pieces.
The Soirée Bra Collection — the ultimate in AP luxury; beaded, embroidered and jewelled bras from £200 to over £800, designed for the most unforgettable evenings.

Maggie Gyllenhaal for Agent Provocateur, photography by Alice Hawkins

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No. 3

Fleur of England

History & Heritage

Fleur of England was founded in Bristol in 2000 by Fleur Christacos, who grew up in Guildford, Surrey, and studied fashion marketing at the University of Northumbria before launching her brand originally as “Fleur T”. Raised on boys’ hand-me-downs and yearning for feminine, delicate clothing, she channelled that longing into a brand built entirely around the celebration of femininity. Today Fleur of England is available in 17 countries and more than 50 luxury department stores worldwide. All designs are hand-sketched by Fleur herself in Bristol. The brand has earned a Butterfly Mark from Positive Luxury for its commitment to sustainable slow fashion, using French eyelash lace from a Lyon family house established in 1936, and recycled tulle fabrics throughout its collections.

What Makes Fleur of England Exceptional

Fleur of England bras are among the most precisely fitted in luxury lingerie, ranging from A to G cups with a hand-fitted quality that borders on bespoke. Vogue called the collections “luxe lingerie, sinfully seductive.” The Telegraph noted, “some lingerie designers are a little more superior — Fleur is one of them.” Every bra is hand-sketched by Fleur herself, constructed in exclusively sourced French eyelash lace from Lyon, and finished with silk satin. The brand offers a complimentary VIP virtual bra fitting service. Designs span ouvert bras, balcony bras, triangle bras and deep plunge styles — a quietly comprehensive range for the most discerning woman.

Fleur of England — Sofia collection

Famous Fleur of England Bra Wearers

A strong celebrity following; pieces regularly appear in global luxury fashion editorials
Praised by Vogue, The Telegraph, and leading international fashion media
A favourite among brides seeking heirloom-quality lingerie for the most significant moments of their lives
Stocked at Harvey Nichols, Selfridges and leading luxury department stores in 17 countries

Iconic Fleur of England Bra Styles

The Sofia Balcony Bra — delicate English floral lace over silk satin, with hand-finished scalloped edges. A signature design beloved by bridal customers worldwide.
The Eliza Balcony Bra — from the brand’s empowerment collection; Lyon eyelash lace over satin with exquisite embroidered detail.
The Daisy Bra — Fleur of England’s first recycled-fabric design, combining sustainability with characteristic romantic sensibility.
The Signature Ouvert Bra — a distinctive house speciality combining sheer panels with Leavers lace and silk satin hardware; for the woman who considers her lingerie a private art form.

View all Fleur of England bra offers on LuxSeeker.com →

No. 4

I.D. Sarrieri

History & Heritage

Romanian luxury house I.D. Sarrieri occupies a unique position in the world of luxury lingerie: it is one of the very few brands that treats the bra as a piece of fine art rather than simply an intimate garment. Founded by Ioana Ciolacu in Bucharest, I.D. Sarrieri brought the rigorous standards of couture craftsmanship to lingerie at a time when the intersection of the two worlds was rarely explored. The brand attracted immediate international attention and a devoted celebrity clientele, establishing itself in the most exclusive luxury boutiques and department stores globally. I.D. Sarrieri pieces have appeared in the pages of Vogue, Harper’s Bazaar and The Sunday Times Style as the pinnacle of luxury lingerie craft.

What Makes I.D. Sarrieri Exceptional

I.D. Sarrieri bras are constructed from the finest Chantilly lace, softest tulle and the highest quality embroidered materials — many pieces feature hand-applied Swarovski crystal detailing that blurs the line between lingerie and jewellery. Each collection is executed with the precision of haute couture: scalloped edges, layered tulle and Chantilly panels applied with standards one would expect from a Parisian fashion house. Every I.D. Sarrieri bra adds confidence, elegance and a sense of indulgent self-celebration — a garment that places the wearer at the very front and centre of her own story.

I.D. Sarrieri — Luxury Lingerie as Fine Art

Famous I.D. Sarrieri Bra Wearers

A firm celebrity and media favourite — featured across international luxury fashion publications
Cited by Vogue, Harper’s Bazaar and The Sunday Times Style as a pinnacle of luxury lingerie
Favoured by women who treat lingerie as a serious fashion investment
Stocked at the world’s most exclusive luxury boutiques and department stores

Iconic I.D. Sarrieri Bra Styles

The Chantilly Lace Balcony Bra — finest French Chantilly lace over silk satin, with delicate hand-finished scalloped edges. The definitive I.D. Sarrieri statement piece.
The Swarovski Crystal Embroidered Bra — hand-applied crystal detailing on embroidered tulle creates a bra that functions simultaneously as jewellery.
The Tulle & Embroidery Push-Up Bra — layered finest tulle with hand-embroidered floral motifs; a collector’s piece from multiple award-winning collections.

View all I.D. Sarrieri bra offers on LuxSeeker.com →

No. 5

Eres

History & Heritage

Founded in Paris in 1968 by Irène Leroux, Eres was born of a revolutionary idea: that swimwear and lingerie could be designed with the same architectural rigour as couture clothing. Leroux championed the early use of Lycra in luxury garments — then considered a technical fabric, not a fashion one — producing swimwear year-round and, crucially, creating separates so women could mix and match to achieve the fit suited to their individual proportions. The lingerie line grew from Eres’ celebrated swimwear, sharing the same DNA: iconic cuts, distinctive colourways, and high-tech materials assembled with a confident minimalist eye.

What Makes Eres Exceptional

The Eres bra is the choice of the sophisticated woman who has moved beyond decoration and is interested in the absolute perfection of form. Clean lines, body-conscious cuts and the finest technical fabrics come together in bras that sit flawlessly, move naturally and create a silhouette of quiet, unassailable elegance. Eres considers every detail — exclusive colours developed in-house, cuts engineered in harmony with the body’s natural movements. The result is lingerie that feels like the most luxurious version of a second skin.

Amber Anderson for Eres Spring/Summer 2012

Famous Eres Bra Wearers

The bra of choice for Parisian fashion editors and style insiders who value understated luxury
Recommended by top stylists in Vogue Paris and Harper’s Bazaar as the intelligent woman’s bra of choice
Favoured by French actresses and cultural figures for its minimal, effortlessly chic aesthetic
A perennial favourite at the most discerning lingerie boutiques in Paris, London and New York

Iconic Eres Bra Styles

The Triangle Bralette — Eres’ purest expression of minimalist lingerie philosophy: clean lines, flawless construction, no excess. A cult piece among Parisian insiders.
The Bandeau Bra — a sleek horizontal band in the finest technical fabric, reflecting Eres’ swimwear heritage in the most elegant possible way.
The Underwire Balconette — Eres’ take on the classic style, engineered in proprietary high-tech fabrics for a smooth, second-skin feel beneath any garment.

View all Eres bra offers on LuxSeeker.com →

No. 6

Simone Pérèle

History & Heritage

Simone Pérèle opened her lingerie atelier in Paris in 1948, trained as a corsetière and driven by a single transformative belief: “Women should never have to choose between being comfortable and feeling beautiful.” That founding philosophy — radical in the post-war era — became the brand’s guiding star and remains so today. A family business, Simone Pérèle has been managed by her children Catherine and Philippe Pérèle for decades. In 1960, the brand created the Sunray dart bra for enhanced contouring. In 1968 it introduced the Pétale — the world’s first truly “invisible” bra, constructed in sizes up to a C cup when that was considered technically impossible. Today Simone Pérèle sells three million pieces annually across 30 countries and has been the best-selling lingerie brand at Galeries Lafayette Paris since 1981.

What Makes Simone Pérèle Exceptional

Simone Pérèle bras are designed in France from fabrics sourced exclusively from the finest European lace and embroidery houses. They are defined by what the brand calls “elegance you can live in.” The landmark Andora 3D spacer bra — created in the early 2000s — became one of the most celebrated bra innovations of the modern era, delivering a flawless fit in sizes 30-40, B-G cups. Every Pérèle bra offers delicate, romantic embroidery and lace detail alongside a technical precision of construction that makes the fit feel almost bespoke. The brand never employs ambassadors from rival houses, and its focus remains entirely on the woman wearing the bra.

Famous Simone Pérèle Bra Wearers

A favourite of discerning European women and Paris fashion insiders for over 75 years
The best-selling lingerie brand at Galeries Lafayette Paris — the world’s most visited luxury department store — since 1981
Worn by women who prioritise extraordinary fit and French craftsmanship above celebrity association
Awarded Best T-Shirt Bra and Best Fitting Bra by leading fashion publications internationally across multiple years

Iconic Simone Pérèle Bra Styles

The Andora 3D Spacer Bra — the brand’s most revolutionary creation. Ultra-thin spacer foam moulds to the body with heat, finished with beautiful guipure embroidery. Available 30-40, B-G. A true icon of modern bra engineering.
The Délice Full Cup Bra — a three-part cup design with embroidered tulle, cotton-lined cups for supreme comfort and eyelet trim straps. Elegant enough to seduce, practical enough for every day.
The Comète Lace Bra — unlined French lace in a molded full-cup shape; engineered for larger cup sizes without sacrificing neckline or aesthetic beauty.
The Caresse Seamless Bra — a masterpiece of invisible construction: lightweight, breathable, completely smooth under clothing and achingly beautiful up close.
The Pétale Bra (1968) — the historic original “invisible” bra that changed the industry. Still in production; a living piece of lingerie history.

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No. 7

Chantelle

History & Heritage

Chantelle is one of the oldest and most storied names in French lingerie, with roots stretching to 1876 when François Auguste Gamichon founded the company as a manufacturer of elastic knits. The Kretz family acquired the business in the early 1900s, and Maurice Kretz began manufacturing corsets from elastic fabrics in 1902 — a pioneering step. His son Jean refined the weaving methods and created “Kretz tulle,” an elastic fabric that became the foundation of everything Chantelle would build. The Chantelle brand name was formally established in 1949. In 1972, Chantelle introduced the “Défi” — the first molded, seamless bra in history. In 1983 they launched “Vertige,” a see-through plunge bra that caused a sensation. Today Chantelle operates nine factories and sells bras from A to I cup across more than 50 countries.

What Makes Chantelle Exceptional

Chantelle bras are still partly handmade in France using exclusive lace created for the brand alone — a rarity among luxury lingerie houses of any scale. Each material is extensively tested before production. The fit engineering is regarded as among the finest in the world, with proprietary Memory Foam and Spacer fabric cups that adapt to the wearer’s body temperature and shape. InStyle voted the Chantelle T-Shirt Bra “Best T-Shirt Bra” in 2023. Available from band 30 to 44, cups A to I, Chantelle is one of the most inclusive of all luxury bra brands without compromising on a single element of quality or design.

Jessie Aina wears Chantelle Paris
for Common Language magazine

Famous Chantelle Bra Wearers

The most purchased luxury bra at Galeries Lafayette and Printemps — the choice of Parisian women for generations
A staple of French actresses and cultural figures who prioritise enduring quality over trend
Named Best T-Shirt Bra 2023 by InStyle magazine — loved by editors and stylists worldwide
Stocked at Bergdorf Goodman, Harrods, Selfridges and Harvey Nichols — the world’s most prestigious department stores

Iconic Chantelle Bra Styles

The Défi Seamless Bra (1972) — the world’s first molded, seamless bra. A design that changed the industry and remains a template for every seamless bra created since.
The Rive Gauche Full Coverage Bra — a beloved bestseller at American luxury retailers; exceptional support with a beautiful Parisian aesthetic, A-I cups.
The Pont Neuf Full Coverage Wireless Bra — named after Paris’s most famous bridge; full coverage with beautiful design, no compromise.
The Wagram Balconette Bra — one of the brand’s most consistently popular styles; flattering cups and characteristic Chantelle engineering.
The Memory Foam T-Shirt Bra — cups that adapt to body heat for a truly custom fit; invisibly smooth under any clothing.

View all Chantelle bra offers on LuxSeeker.com →

No. 8

Aubade Paris

History & Heritage

Aubade’s story begins in 1875 when Doctor Bernard, a Parisian corset specialist, founded a house dedicated to the most intimate aspects of women’s dress. Formally relaunched in 1958 by Claude Pasquier at a time when corsets and girdles still defined women’s lingerie, Aubade proceeded to quietly revolutionise the bra. They introduced the world’s first matching coloured bra and underwear sets — a concept so obvious in retrospect it is extraordinary it had never been done before. They created the first strapless bra. The first halter-neck bra. The first front-fastening bra — the legendary “Agrafe-Cœur.” And in the 1980s, Aubade created the first thong, which was quickly adapted into the G-string. Each Aubade bra takes approximately two years from concept to completion.

What Makes Aubade Exceptional

Aubade bras are among the most sensual in the world — deeply French in their philosophy of celebrating the woman wearing them. The brand releases multiple new collections each year, each defined by lush embroidery, Swiss-engineered lace and opulent guipure details that are Aubade’s unmistakable signature. Available from A to G cups (and H in some styles), recent seasons have brought beautifully engineered fuller-cup styles that sacrifice nothing in terms of neckline or aesthetic. Aubade bras are renowned for the extraordinary precision of their cut: they sit on the body with the assurance of a tailored garment.

Famous Aubade Bra Wearers

A cornerstone of the French lingerie wardrobe — worn by Parisian women who consider their lingerie as seriously as their outerwear
Stocked at Galeries Lafayette, Printemps and the most prestigious boutiques across France, Geneva, Zurich and Copenhagen
Regularly featured in French Vogue, ELLE France and Madame Figaro
A beloved brand among women who understand that the history of the bra runs through Aubade’s archives

Iconic Aubade Bra Styles

The Agrafe-Cœur Front-Fastening Bra — the legendary invention that introduced the front-hook bra to the world. Still produced in updated forms; a piece of living lingerie history.
The Allée de Plaisirs Demi-Cup Bra — deep cups with Swiss embroidery and guipure-decorated straps; a defining Aubade piece of sensual elegance.
The À Fleur de Toi Plunge Bra — triangle cups with a deep plunging neckline finished in ravishing floral embroidery; designed for a truly romantic occasion.
The After Hours Half-Cup Bra — see-through floral lace with an open, glamorous cleavage; available to F cup while maintaining an exquisite silhouette.
The Mélodie d’Été Collection Bras — the brand’s most celebrated seasonal range; feminine embroidery in the richest colour palettes Aubade produces.

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No. 9

Rigby & Peller

History & Heritage

Rigby & Peller is one of the most storied names in British luxury lingerie, founded in 1939 by Gita Peller — a Jewish Hungarian refugee who settled in London — and Bertha Rigby, an English corsetière, with a shop on South Molton Street in London’s West End. In 1960, Rigby & Peller began providing bespoke undergarments to the Queen of the United Kingdom, subsequently fitting Queen Elizabeth the Queen Mother, Queen Elizabeth II, Princess Margaret, Diana Princess of Wales, Princess Beatrice and Princess Eugenie of York. The company held the Royal Warrant as Corsetière to the Crown for decades. In 1982, the company was purchased by June Kenton and her husband Harold for £20,000; in 2011, Belgian brassiere manufacturer Van de Velde acquired an 87% stake, valuing the business at over £9 million.

What Makes Rigby & Peller Exceptional

Rigby & Peller’s legendary status is built on fit — the brand’s specialist fitters are regarded as the finest in Britain, and the experience of a Rigby & Peller fitting is widely described as transformative. The brand carries an extraordinary range of luxury bras from the world’s finest houses — Marie Jo, Prima Donna and Fantasie — as well as its own beautifully crafted pieces. Bras range from £50 to £200 and cup sizes extend to K cup, ensuring that luxury lingerie is available to every woman regardless of size. Fashion editor Isabella Blow was so devoted to Rigby & Peller that she wore their brassieres as outerwear in public — the ultimate tribute from the ultimate style authority.

Famous Rigby & Peller Clients

Queen Elizabeth II — fitted under Royal Warrant for decades
Queen Elizabeth the Queen Mother, Princess Margaret, Diana Princess of Wales
Princess Beatrice and Princess Eugenie of York
Gwyneth Paltrow — a known and confirmed Rigby & Peller customer
Scarlett Johansson — purchased from the brand’s luxury selection
Isabella Blow — the fashion editor famously wore Rigby & Peller bras as outerwear
Kim Kardashian — fitted at the brand’s New York boutique

Iconic Rigby & Peller Bra Styles

The Royal Fitting Bra — bespoke-fitted luxury bras created for individual clients, including members of the Royal Family. The ultimate expression of personalised luxury lingerie.
The Marie Jo Balconette — exclusively stocked; the most popular sizes at Rigby & Peller run 32E, 32F, 34E, 34F and 36G, reflecting the real range of British women’s bodies.
The Full Range Collection — bras from band 28 to 52 and cups from A to K; the widest luxury size offering in British lingerie retail, ensuring no woman is left behind.

View all Rigby & Peller bra offers on LuxSeeker.com →

No. 10

Coco de Mer

History & Heritage

Coco de Mer was founded in 2001 in Covent Garden, London, by Sam Roddick — daughter of Anita Roddick, founder of The Body Shop — with a radical and deeply considered philosophy: that lingerie should be a vehicle for female empowerment and sensual self-discovery rather than something designed for the male gaze. The brand grew from a small boutique into an internationally recognised luxury house and one of the most celebrated lingerie destinations in London. Coco de Mer stands apart for its unwavering commitment to the perspective of the wearer: every garment is created to make the woman feel empowered, celebrated and alive to her own desire.

What Makes Coco de Mer Exceptional

Coco de Mer bras combine sumptuous fabrics — the finest silks, delicate French lace, and rich velvets — with a design philosophy rooted entirely in female empowerment. The brand’s collections draw on a wide range of aesthetics, from the romantically classical to the daringly avant-garde, united by exceptional construction quality and the conviction that lingerie is as much about how it makes the wearer feel as how it makes her look. Coco de Mer is also notable for engaging seriously with the full breadth of women’s intimate lives, curating an extraordinary selection of the world’s finest intimate objects alongside their bra and lingerie collections.

Coco de Mer — Luxury Lingerie Rooted in Female Empowerment

Famous Coco de Mer Bra Wearers

A firm celebrity favourite — regularly cited in British Vogue and ELLE UK’s luxury lingerie features
Beloved by fashion editors, stylists and women in the creative industries who champion female empowerment
Stocked at Selfridges and leading luxury lingerie boutiques across the UK and internationally
Featured in editorial campaigns by some of the world’s most celebrated fashion photographers

Iconic Coco de Mer Bra Styles

The Athena Bra Top — crafted from Leavers lace and smooth satin; the brand’s most celebrated signature piece combining a beautifully structured bra with a wearable bodysuit silhouette.
The Silk Lace Balcony Bra — the house’s most romantic design; vintage-inspired construction in the finest silk with a delicate lace overlay and hand-finished detailing.
The Garden Collection Bras — a perennially popular seasonal range combining botanical print silks with the brand’s signature philosophy of joyful feminine empowerment.

View all Coco de Mer bra offers on LuxSeeker.com →

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